BMW 2019
New Year 

Concepting and creation of visuals for BMW’s 2019 Chinese New Year.

I was tasked within W+K to create BMW’s CNY blessings for 2019.

The concept we went for was to bring joy and happiness as a solid weaving, as we were inspired by examples of traditional Chinese New Year embroidery style.

Partnering-up with a freelance illustrator and a team of designers. We created “thread by thread”, an interwined and beautiful reunion landscape that allows the viewer to get drawn to it.

Following the key visual, we adapted the art into individual art cards for 红包, decoration for the dealerstores, and a seasonal website page.

Last revision: October 2021