THE ALL-NEW BMW X4
LAUNCH WEBSITE
WIEDEN+KENNEDY


I lead the project as
Head of Art / Creative
UI,UX Design

BRING IT ON

The X4 is the stylish on/off road car that has always been a great divider amongst the BMW lineup and towards its consumers. A car that draws no compromises between unrivalled performance, stunning design and road capabilities needed a great website for its nation-wide launch.

HOW DID WE DO IT

Following the campaign film, we created a split-screen parallax effect within BMW's website frame, and went further by implementing most of the car's beautiful photography within the design website. The whole website had to be working on any format so we pixel-perfected every page and made sure that every thing was working out smoothly.

RESULTS

An intense work spread over the course of one month only (from concept proposals to final testing) that was rewarded with a great success. The X4 launch became the most visited page on BMW China, with an estimated number of almost 2 million visitors, while having the lowest bounce rate on any BMW China page. The project recived such acclaim from the digital marketing at BMW that it set a new benchmark for the BMW brand and its other partnering agencies when building websites.

Pages overview



Last revision: July 2020