Lakala Blue Packet
Opportunities are everywhere.


Being the link between Chinese people and their money for more than 10 years, Lakala needed to refresh its brand in order to get more market share in an environnement controlled by Tencent WeChat Pay and Alibaba’s Alipay.

Chinese New Year is the time when people transfer money to family, friends, coworkers. As being the best solution for people to invest in their money, Lakala saw the opportunity to make something happen for CNY. Introducing Lakala Blue Packet, the first cash envelope that rewards your patience.


Last revision: April 2020