Pierre-Louis is a creative specialised in Art Direction coming from France combining abundant pitch wins with impeccable craft in high-paced Asia.

He held various creative positions through his career, recruited by either design studios or 4A agencies to conceive national-wide campaigns, while committing in local communities and advising new businesses.

Having settled in China six years ago, Pierre-Louis confirmed his reputation of a skilful creative by bringing his knowledge and art for world-renowned brands such as BMW, Huawei, Haagen-Dazs, or Volkswagen. Partnering alongside talented minds in prestigious agencies; Wieden+Kennedy, Cheil, Serviceplan, or McCann to name a few, delivering work that has been celebrated by both the industry and clients alike.

Pierre-Louis is a fierce advocate for high creative standards and believes in the ability of advertising to inspire real and positive change in society. Now living in Shanghai, he shoots pictures on his free time, sometimes laugh uncontrollably for no reason, and I occasionally break the fourth wall to make new friends like you.

+186 0211 0290



Freelance Artistic Creative Director

Cheil, BBDO, Serviceplan Malaysia, McCann

Artistic Creative Director

Good People Basically, Shanghai

Creative Art Director

Wieden+Kennedy Shanghai

Senior Art Director

Serviceplan Beijing

Art Director

RedStar Works Beijing  


Mumbrella Asia Awards

Independent Agency of the Year
Runner-up for Creative Agency of the Year, for Good People Basically


UIBE Beijing

Learning Chinese language and Culture program

INSEEC Sup de Pub France

Master Degree in Art Direction

Last revision: July 2020